For the past decade (or longer) I have buried my head in the <HTML> <CSS> <MySQL> <PHP> sand while climbing the curves on software like Dreamweaver, Fireworks, Photoshop, Illustrator, Quark.
Before I buried my head and started to climb these curves, I enjoyed several years as a corporate video producer with Advantage and FVG. This was way back in the late ’80′s and early 90′s. Before that, I studied broadcasting at Ball State University.
While producing training, sales, marketing videos, I acquired an Amiga computer with a gadget called the “Video Toaster“. In its day, it was a cool computer based video editing system. It allowed small scale producers, like me, to rival the production quality of the larger studios.
Included in the Toaster was a software package called ‘Lightwave’. It was a modeling, rendering and animation package that seemed overwhelming and complex. In the corporate video world that I revolved in, Lightwave had absolutely no use. So, I ignored it.
How I wish I would have done something with it back then.
A new project is in the pipeline at Advantage … animated three dimensional computer graphics. The Engineering department uses a software package called ‘Inventor’ to create 3D drawings of parts and products. For the new fluid cooler product introduction, a 3D animation is being produced.
But not by the Media Department (me). Why? Because I have absolutely no training or experience in 3D graphics.
At first glance, it would seem an easy assignment to produce a 3D animation of the internal workings of the fluid cooler, with air and water movements, pans, tilts, zooms. The guys in the Engineering department already have a 3D drawing, so what could be easier than a few photoshop tricks to make things move.
But, just as I discovered long ago, 3D computer graphics is a skill of it’s own.
To quickly grasp what the current 3D landscape is like so I could intelligently converse about 3D graphics with the (lucky) guy who is being paid to create this animation, I spent a few hours doing some google research and I’m amazed at the explosive growth of the 3D world. There are dozens of schools that specialize in 3D graphics and animation, workshops, seminars, class, tutorials, DVD’s and books. And (not that I’m looking) the job market in the gaming, architectural, marketing, cinema and film industries seem to be open for people that have taken the time to learn this skill and can perform. The pay isn’t all that bad either.
I’m embrased that I haven’t developed this skill so I can at least help out on this project so it doesn’t have to be outsourced. So, I’m embarking on a survey to become fluent in creating 3D graphics. My first step was to downloaded the open source and (free) Blender 3D program as a starting platform to cut my teeth.
By the way, I discovered that Lightwave is the third most popular 3D software packages on the market today. I still have the Amiga computer.


